Incorporates loans for trade finance along with other financial loans for use in Hong Kong. Due to the fact December 2018, figures for loans for use in/exterior Hong Kong are actually restated to replicate licensed establishments’ reclassification of working capital loans.
You’ll come across our entire Digital 2024: Hong Kong report while in the embed beneath (Click this link if you can’t see that, or if you can’t alter the slides).
Nevertheless, as we famous from the Facebook area above, modifications in the viewers access figures released in Meta’s advertisement planning tools do not automatically correlate with overall variations in its platforms’ active user bases.
With a quarterly basis, the company’s data also reveal that the sizing of Instagram’s advertisement audience in Hong Kong remained unchanged in between Oct 2023 and January 2024.
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Notice: Meta’s advertising sources only publish viewers gender data for “feminine” and “male” consumers.
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You’ll also obtain the complete Digital 2024 report for Hong Kong from the “full report” section beneath, but we’ll start off by having a look for the important headline numbers for Hong Kong this calendar year.
The revised figures plus the latest rate GDP will likely be introduced about two months later on for the 1st, second and 3rd reference quarters and to the Finances Day with the fourth quarter.
These headline stats present a terrific overview of the “condition of digital” in Hong Kong, but to be able to seem sensible of how digital traits and behaviours are evolving, we must dig further into the data.
The business’s frequently revised figures recommend that Instagram’s advert get to in Hong Kong was reminiscent of 49.4 p.c of the whole inhabitants Initially on the calendar year.
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This contrasts with the gender data provided within the advertising applications of platforms like Fb, which depends around the gender that buyers themselves enter in their unique profile.